Module: The Complete Guide to ReverbNation (Video Below)
ReverbNation is the business and marketing home to over 450,000 musicians, labels, managers, and labels across the world. The wealth of tools and resources they provide to help you spread your music and content all over the web is enormous,
and many times overlooked by the average bear.
In this module you will learn how to use ReverbNation's vast array of email tools, streaming music players and other content syndication tools, booking and touring resources, and data rich analytics to build a web 2.0 digital marketing campaign that will empower the web savvy fan to help spread the word about your music online, developing your relationship with them along the way.
ReverbNation is more than just a social network - it's a music marketer's dream, with a full console of business and marketing tools. Learn about these tools and services, how to navigate the musician network, and how to use these to build your fan base.
Once you sign up to ReverbNation, you'll have access to the Control Panel, where you'll be directed to a boatload of tools, resources, services, and tasks to get started. Let us walk you through it and show you the best way to get started.
Setting up your ReverbNation profile is going to be your first priority. With all the flexibility that ReverbNation provides, you might as well learn how to set it up the right way from the get-go.
Empowering your fans to share your music with their network of friends is crucial to your success using ReverbNaiton. We'll jump right in and show you how you'll spread the word with a vast array of tools and applications to get started.
As you begin sending widgets and collecting email addresses, you're going to want to see if anything is working; luckily, ReverbNation tracks your every move, and we'll show you how by checking out the stats.
There's a strong possibility that even early on, you're probably trying to play more gigs (and let's face it, we all can't sit around on the computer all day); we'll show you how to IMMEDIATELY begin discovering new locations to play at using the ReverbNation Gig Finder.
By now you've asked your fans to promote your music widgets and website banners - now it's time to give something back! Turn those Reverb fans into your street team, create missions and award your top promoters.
Whether you're importing your existing email list or just getting one off the ground, it's time to start connecting with those that have opted in to get your updates. Create professional emails that get your fans excited about your shows and milestones, and bridge the gap from fan to friend on their favorite social networks.
9. ReverbNation's Digital Distribution
So your albums finished and ready for sale, and it's time to get on iTunes. Why go somewhere else when ReverbNation can distribute your music through the top digital music outlets right from your Control Panel?
With all of the content you've uploaded, and all the fans you helped introduce to ReverbNation, they're bound to be making some kind of advertising revenue. Learn how ReverbNation compensates you through their Fairshare and Sponsored Song programs.
You've got so much work on your plate, between blogging, checking your Facebook notifications, and sending out a Tweet, you've got to optimize your time and your web presence. Learn how to incoporate your website and social networking tools into ReverbNation (and vice-versa).
If you're running a record label (or are thinking about starting one), you're not alone - many labels use ReverbNation to manage their roster of artists (including Label 2.0).
With a database of thousands of venues, and the ReverbNation RPKs and Tour Widgets, it's a safe bet you'll find a plethora of up-and-coming acts coming your way to fill your barstools and theatre seats; all it takes is setting up a ReverbNation venue profile.
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